Cross the data!
Connect different data entries, such as Google Analytics, Google Adwords, but also data from MySQL or BigQuery databases, to cross parameters that update automatically.
Create graphs and images to improve the visualization of cross-data, their reading and to make them easier to understand.
A real evolution of data analysis on the web
Like all Google tools, the files created can be shared with other users, by inserting dynamic filters, such as the date of the searched parameters. This is a great way to share processes put in place by Advertising Campaigns, Lead Generation, online sales, being able to manage users based on read-only or the ability to modify the spreadsheet itself.