web advertising

Paid communication

This activity is aimed at managing the presence on Social Networks and on the Google network through paid communication, in relation to spot or continuous actions to be undertaken.

Where and How?

It is essential to define a strategy, to be clear where you want to go and by what means.

Facebook
  • Campaign setup (communication, target, retargeting)
  • Communication of the offer (message and graphics)
  • Campaign monitoring and adjustments
Google
  • Google Ads campaign management
  • Campaign setup and strategy (communication, target, retargeting)
  • Communication of the offer (message and graphics)
  • Campaign monitoring and adjustments

In detail

Social Ads

Social Networks (in particular Facebook) are a very effective advertising tool if used methodically.

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Google Ads is Google's online advertising program that allows you to reach new customers and increase your turnover; with Ads, the company chooses where to publish its ads, defining the budget it deems appropriate by measuring the impact of the ads in real time.

Google Ads

How to always be found on search engines through a targeted digital marketing campaign.

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Google Ads is Google's online advertising program that allows you to reach new customers and increase your turnover; with Ads, the company chooses where to publish its ads, defining the budget it deems appropriate by measuring the impact of the ads in real time.

Visual Advertising

We often find ourselves at a big crossroads when planning digital marketing: is a Display campaign necessary or not?

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From experience we know that display campaigns yield very little in terms of conversions and are usually used for pure branding.